Photo · description · presentation
A good photo sells 3× more than a bad one. It's the first thing a customer sees.
Take the photo in daylight, near a window — natural light is free and unbeatable.
Plain background: a white sheet, a clean table, a light wall. Nothing distracting behind it.
Show the product from 2 or 3 angles: front, side, detail. The customer can't touch it, so they need to see it.
If it's clothing or an accessory, wear it or put it on someone — it helps people picture the size.
Clean your phone's lens before shooting. It really makes a difference.
What you should get: People stop at your product instead of scrolling past.
A complete description saves you “how much?” messages and builds trust.
Start with what the product does or solves, not just its name. E.g. “Rain-resistant bag, perfect for school”.
Give the concrete details: size, available colours, material, weight if it matters.
State the price clearly and unambiguously. Say whether delivery is included or extra.
If there's a delivery or making time, say so. People prefer to know up front.
What you should get: Fewer questions, more direct orders.
Once the photo and description are good, these details make the difference.
Put your flagship product first in the list — the one that sells best or that you're proudest of.
Use the words your customers actually type: “women's shoes Dakar”, “cheap natural braids”…
Add an emoji to the name if it suits your business — it catches the eye in a list.
When a customer buys and is happy, ask them for a review or a photo — show it on your social media.
Make a short video (15 seconds) of the product in use and post it with your site link.
What you should get: Your best product becomes your shop window, and customers come back.
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